Retention Engine
A productized lifecycle system that detects risk, triggers proactive follow-ups, and manages renewals automatically — with explicit stop conditions.
What’s included
- Lifecycle stages & automated triggers
- Health signals & inactivity detection
- Escalations for at-risk accounts
- Renewal & reactivation workflows
- Logging, definitions, and outcomes
Retention Engine — Lifecycle in Action
Simulated workflowActive
Healthy usage
Monitoring
Signals tracked
At Risk
Inactivity detected
Renewed
Recovered & retained
Detected Signals
- • No login for 7 days
- • Feature usage dropped 42%
- • Support sentiment trending negative
Automated Actions
- → Personalized check-in email sent
- → Internal alert routed to account owner
- → Renewal task scheduled automatically
Stop Conditions
Automation halts immediately once engagement resumes, renewal completes, or a human takes ownership — no spam loops, no guesswork.
Proactive
Retention workflows trigger before churn becomes visible.
Controlled
Explicit stop conditions prevent over-automation.
Measurable
Every state, action, and outcome is logged and defined.