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Executive KPI Digest

A productized reporting system that automatically pulls metrics from your tools and delivers a concise executive summary on a fixed schedule.

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KPI Trend Preview

Last 8 weeks • Revenue + ROAS • Auto-generated

Revenue ROAS

Example visualization • actual values pulled from your stack

Week-over-week

Revenue ↑ 12%

Efficiency

ROAS 4.3x ↑

Delivery

Weekly • Mon 9:00 AM

Weekly Executive KPI Digest

Generated automatically • Mon 9:00 AM

Delivered Email

KPI Snapshot

Revenue $184,200 ↑ 12%

Ad Spend $42,900 ↓ 5%

ROAS 4.3x ↑

New Leads 612 ↑ 9%

Summary

Revenue increased week-over-week driven by improved conversion efficiency on paid channels. Reduced ad spend did not negatively impact lead volume, indicating stronger targeting and creative performance.

Flags

⚠ CRM data partially unavailable (Salesforce sync delay)
⚠ Google Ads conversion lag detected

Recommended Actions

Increase budget on top-performing ad set (+15%)
Audit CRM sync job before next reporting cycle
Review creative driving highest ROAS

Generated by Funciety • Audit log available • Source-verified metrics

Readable

Executives get clarity in under 60 seconds — no dashboards required.

Reliable

Partial data never blocks delivery. Gaps are clearly labeled and logged.

Actionable

Each digest can automatically generate prioritized next actions.